ELEMIS has a longstanding relationship with Breast Cancer Care, dating all the way back to 2002. Each year we unveil a new pink product or collection to show our support and raise funds. But the bright pink packaging also serves as a daily reminder, a mental Post-It note, to do a monthly self-check.
Why are self-checks so vital to your health? Because the earlier a lump is detected, the easier it is to treat.
Recently ELEMIS Marketing Director Oriele Frank and Global Head of Marketing Jane Moran attended a corporate "thanking ceremony" that really highlighted the work the charity does. Speakers included Breast Cancer Care’s CEO, Samia Al Qadhi, Clinical Director Emma Pennery, plus a very special guest - Jackie Scully - who shared her personal experience with breast cancer.
It was inspiring to hear about the organization's dedicated efforts to provide people with accurate information and advice, and also to hear directly from Jackie, who had benefitted from BCC’s support from the very start of her diagnosis. In a move that surprised even Jackie, she decided to run a 10K race just days before her final chemo session. Running helped Jackie take control during cancer treatment. And she now even runs marathons to raise funds for Breast Cancer Care.
With three half-marathons and the 2016 London Marathon under her belt, Jackie is a testament to all that is possible with the support of an organization like Breast Cancer Care. The charity helped her make treatment decisions, provided her with valuable advice that 10-minute hospital consultations couldn't always supply, and put her in touch with like-minded people who have turned out to be friends for life.
A few facts and figures:
- 58,000 people are diagnosed with breast cancer each year in the UK
- Breast cancer is an illness that affects one in eight people
- Fortunately, 85% of those affected are expected to survive beyond five years and Breast Cancer Care plays a crucial role in offering education, advice and support for people, predominantly women, who are diagnosed with the disease
Breast Cancer Care is the only UK-wide charity providing specialized support and tailored information for anyone affected by breast cancer. Its clinical expertise and emotional support network help many thousands of people find a way to live with, through and beyond breast cancer.