This Danish lifestyle trend that will have you embracing winter.
If you haven’t already heard of “hygge,” it will be hard to miss in the coming months. With several books on the trend being published this fall, hygge (pronounced “hoo-gah”) sums up the Danish art of living cozily. But it’s also much more than that. Not only do residents of Denmark (a Scandinavian country bordering Germany) consistently come out on top of national happiness surveys, but living the hygge philosophy means more time with family and friends, savoring a slice of cake without guilt, and switching off from work emails.
A subtle notion, you may only realize you’ve experienced hygge in hindsight, perhaps when you think back to an afternoon at the pub by the fire with good friends, the perfect hot chocolate you drank while wrapped in a blanket on the sofa, or walking through a park during autumn, marveling at the colors and feeling snug in your new coat. It’s like a warm glow that feels comforting and familiar that you can experience during even the most straightforward everyday rituals. Being appreciative of the little things, the small moments of joy that pepper the day, generally makes for a more upbeat approach to life.
With the nights drawing in, embracing the hygge way is the perfect foil to a world in which rapid responses are expected and a constant "on" mentality is commonplace.
So how to hygge? First, getting into the Danish way of life may require a shift in mindset. For example, in recent years, the clean eating trend has all but taken over our lives. We’ve come to see deprivation as a personal victory. But ask a hygge devotee, and she’ll say that it’s the enriching little luxuries, the simple pleasures in life - and prioritizing people over material goods - that matter. Put simply, it’s less about cutting elements out of your life, and more about adding emotions, experiences and happiness into your daily existence.
Thus hygge followers eat real, nourishing food, they burn scented candles, take long baths, prioritize "me" time – and aren’t afraid to snuggle up for no other reason than it makes absolute sense to do so in the autumn and winter. You could make a chai latte from scratch and fill the kitchen with aromatic spices, dedicate a certain time each day to sitting in a cozy corner and reading, slow-cook a casserole with seasonal ingredients, or treat yourself to a colorful new scarf to get you excited about going outside and getting your vitamin D fix when the sun does shine.
To set the stage for the hygge lifestyle Stateside, think nourishing and cozy. Combine any of our lushly aromatic Glow candles (in Frangipani, British Botanical and Sweet Orchid scents) with ultra-rich, soothing ELEMIS products. Nourishing Cleansing Oil, Hydra-Nourish Night Cream, Pro-Collagen Hydra-Gel Eye Masks and Skin Nourishing Milk Bath all fit the bill.
Take your time, enjoy the moment and happy hygge-ing.