The secret lies in your skincare…
It’s fair to say that social media and the selfie phenomenon have seriously upped the ante when it comes to our beauty regimen. Now, it’s no longer enough to look good in reality – we have to look great on a Smartphone camera too.
Luckily, there are ways and means of looking incredible every time. And it turns out, that the right skincare is 90% of the battle.
So arm yourself with make-up artist and resident ELEMIS expert, Kelly Cornwell's top tricks to being camera-ready at all times.
Prep: ‘Most people assume that make up is the key to looking great on camera – when actually, hydrated skin is essential to looking radiant, rather than simply dry and lacklustre’.
1. ‘The Gentle Rose Exfoliator delicately removes dead cells to reveal a smoother, juicier canvas’.
2. ‘The Fruit Active Rejuvenating Mask is like a wake-up call for tired skin. You’ll look lit from within in less than 10 minutes!’
3. Finish with the Pro-Radiance Illuminating Flash Balm – the fastest way to fake youthful dewiness’.
Base: ‘To warm winter skin without looking cakey, pick a foundation or BB cream that’s one or two shades darker than your natural complexion. Rub it between your fingers to warm the product so it melts into skin when you apply it, starting in the central part of the face and working outwards. Then just blend, blend and blend again’.
Set: 'Being camera-ready is all about controlling shine. So use loose powder to remove shine from the centre of the forehead, around the nostrils and on the chin'.
Glow: 'The camera seeks out and amplifies light. So use specifically placed highlights to amp up your glow. A cream gloss or balm texture – rather than anything containing shimmer – is the modern way to contour skin using highlights. The ELEMIS Pro-Radiance Illuminating Flash Balm looks gorgeous when a smidgen is tapped onto the tops of cheekbones and over the temples'.
Eyes: 'Black liner can actually make eyes appear smaller. Instead, use a shimmer shadow to define the lash line, then highlight beneath the brow and in the inner corners of the eyes'.
Lips: 'Matte lipstick can look lifeless on camera. So use a lip liner to gently define the shape – just around the Cupid’s Bow – then pick a creamy lipstick or gloss to create the illusion of fullness. Keep in mind that while dark shades tend to make lips look smaller, paler colours give them a pillowy plumpness'.
Now you’ve got the make up moves, shop the story for those all-important skin-prepping products to make you look camera perfect all the time…
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