ELEMIS is thrilled to have Annet King on board as Vice President of Global Education.
With a wealth of knowledge gathered from experience around the world and over 25 years in the professional skin and spa sector, Annet is internationally recognised as an industry leader, brand spokesperson and master educator. Yes, she’s business savvy with a unique viewpoint, but she also has an enormous sense of fun and is passionate about sharing her learnings to help others progress.
Her empathetic style and natural intuition mean that she is always picking up on new trends and behaviours in skincare. And having worked for start-ups in far-flung parts of the world as well as with skincare and spa industry giants in the UK and US, she is more than equipped to give us the lowdown on what she predicts to be the next big things in 2017. Annet, over to you…
“The customer is king – or rather, queen! – and customer needs continue to shape the landscape especially when it comes to technology. Two big developments I have seen which will keep on growing are mobile on-demand services (think zeel.com, soothe.com and Glamsquad) and devices to help understand your individual skin needs. When it comes to skincare, using technology to analyse skin health and concerns is paramount to success. That’s why we have always recommended a regular SkinLab with your ELEMIS therapist. Of course, there are some interesting gadgets out there that you can use yourself but nothing can replace the expert guidance and hands-on attention you receive from a skin pro to interpret your skin analysis.
Wellbeing is now a primary focus for many people. With sleep deprivation affecting a massive 30% (40.6 million) of American adults who are sleeping six or fewer hours a day (U.S. Centers for Disease Control and Prevention), people are understanding the impact that this has on their skin and health. Smart products and spa treatments that not only address lifestyle factors but also emotions and associated skin problems will emerge in 2017 – stay tuned for some exciting launches from ELEMIS.
At ELEMIS, the philosophy has always been one which takes into account lifestyle and habits – how you live reflects on your general sense of health and wellbeing, which then impacts the appearance of your skin. Everything from what you eat, how active you are, and your work-life balance will show in your complexion. Greater research into the microbiome and how bacteria is key to our health (both mental and physical) is making us see the phrase, “You are what you eat” in a whole new light. We’ll see breakthroughs in health and ageing by taking into account genetics and DNA at a cellular level. These insights could potentially lead to more individualised skin profiling and highly personalised skincare solutions. Some will remain impractical options, there is little question that these emerging disciplines will reshape the skincare landscape.
Nature provides us with a bounty of what I call, superbotanicals. At ELEMIS we are constantly researching and looking at ways to harness their power to address the negative effects of modern living like pollution, dehydration and visible light ageing. We’ll continue to see these superbotanicals targeting specific stressors that have arisen with the pace of modern life. To counter this pace, we will also see the rise of active aromatherapy due to the profound effect scent has on the psyche and nervous system, helping us get back to our roots.”