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Introducing Golden Azahar

9th December 2016

 

Introducing the NEW ELEMIS aromatic, Golden Azahar.

Winter is here but with the exclusive launch of our NEW Golden Azahar Body Collection on QVC UK we can bring golden sun and warmth to those cold, dark nights with an enchanting new aromatic. Indulge in a reviving bathing ritual and follow us on a journey to an exotic oasis, verdant with deep green palms offering welcome shade from the mesmerising landscape. Allow yourself a moment of reverie to imagine a place where an opulent powdery scent rises like the shimmering heat from sun-soaked, golden sands and veils your skin.

With Golden Azahar, the sparkling citrus accord of Bitter Orange, Sweet Orange and Lemon glows like the dying embers of a desert camp fire lending warmth and sultriness. Envisage constellations of stars shining down from the cold night sky, while stories of the fragrant ingredients are shared and rich visions of Moorish palaces surrounded by Orange trees in blossom are conjured within the imagination.

The grounding strength of Cedar from the Atlas Mountains, woody and resinous, follows the brightness of citrus. One of the oldest and most beloved ingredients in perfumery, its entrancing fragrance marries warmth and spiciness with a mossy earthiness, the scent of an ancient wooden casket filled with wondrous treasures from afar.

The honeyed sweetness of Medjool Dates is then set to inspire you. The ‘Fruit of Kings’ lends a subtle caramel aroma and helps combat dryness with high levels of natural sugars that condition and leave the skin feeling silky soft. Invigorating Ginger packed with anti-oxidants to combat free radical damage and improve skin elasticity and tone, has detoxifying and circulation-boosting properties and its energising scent is believed to soothe a busy mind.

Black Seed oil cold pressed from organic Nigella seeds, is rich in Omega 6 helping to restore moisture and the integrity of the skin barrier, while its high Calcium levels help speed up cellular turnover. Combined with the beautiful red-gold Rosehip Seed oil, renowned for its moisturising properties, we have an exceptionally nourishing formulation.

Take time out for three simple steps that will allow you to experience all these magical ingredients without even leaving your own home:

    • First, unwind while the luxuriously creamy lather of our Bath & Shower Nectar cleanses and envelops the body. Formulated with Shea Butter cleanser, rich in natural skin conditioning lipids, it leaves the skin silky smooth and delicately fragranced.
    • Once out of the shower, while skin is still damp, apply a beautiful glossy Body Balm that will melt into the skin, sealing in long-lasting hydration. Rosehip Seed oil, abundant with essential fatty acids and Vitamins A, C and E is expertly blended with Shea Butter to soften and protect the skin from dryness.
    • The final product in this journey of the senses is our sublime Hand & Nail Cream which has been designed to give the hardest working parts of the body the care they deserve. Blending Shea Butter, Macadamia and conditioning Pro-Vitamin B5 with uplifting notes of Orange blossom and Medjool Date, it comforts and protects.

From top to toe you are left supremely soothed, softened and moisturised with a golden, uplifting fragrance like the warm scent of sun on skin.

Tune in on Wednesday 14th December for the launch of Golden Azahar.



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