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The Lifestyle Trends We’re Loving

13th June 2017

Why ELEMIS loves 2017’s hottest lifestyle trends…

Back in October, we told you about hygge: The Danish lifestyle philosophy that was trending across America and the UK with its promise of all things “cosy”. Live the hygge way and you’ll relish curling up and reading a book, baking cakes, wearing your cashmere socks, and lighting candles, candles and more candles.

Having launched five new scented candles as part of our mood-transforming LIFE ELIXIRS range (try Calm, Clarity, Fortitude, Embrace, or Sleep), we started to think about how much ELEMIS has in common with other lifestyle philosophies that embrace mindfulness, gratitude and a sense of equilibrium.

These are our two favourite lifestyle trends from our European neighbours:

Gemütlichkeit: Similar to hygge, this German trend is about creating a welcoming ambiance and sense of belonging. It has flourished across Pinterest where it is shorthand for indulging in the creation of your very own home spa. And whilst we’d never pass up the opportunity to visit The House of ELEMIS for a professional treatment, a home spa can be created whenever you have a spare hour or two, in the comfort and cosiness of your own home. So, run a hot bath, drizzle Calm Bath & Shower Elixir beneath the running tap, apply our soothing Lavender Repair Mask – then lie back to breathe, relax or read your favourite book. Buffing the skin before you get it with our Body Detox Brush will exfoliate and stimulate blood circulation. You can always complete your home spa regimen by rubbing in De-Stress Massage Oil before bedtime – or Total Glow Bronzing Body Lotion before your summer holiday. Oh – and no, we can’t pronounce “gemutlichtkeit” either!

Logam: Hailing from Sweden (and pronounced “lar-gom”), it means “neither too much, nor too little” – think sufficient, enough, or as Goldilocks would say, “just right”. This idea of balance really strikes a chord with everything we do here at ELEMIS. Just think of our Hydra-Balance Day Cream, Balancing Lavender Toner, Balancing Lime Blossom Cleanser…we could go on. So how else to bring a bit of Logam into your life this year? A Bristol-based couple have set up a magazine called Lagom dedicated to “thoughtful design, independent travel and a balanced approach to life”. IKEA (the bastion of Swedish functional furniture) has even launched their “Live Lagom” sustainability programme (just the right amount of water, just the right amount of energy…) to inspire everyone to live a life of positive mental and physical well-being – and one that’s positive for the planet too.

Deciding whether to live a hygge, gemütlichkeit or logam lifestyle? We’ve taken to cherry-picking the best of all three to find our very own sense of balance. Ready to do the same? Shop the story now…



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