Elemis is muscling in on the male grooming industry and quickly becoming recognised as a leading creator of award-winning skincare products specially formulated to treat men’s skin. Time for Men boasts an A-list celebrity following including Christian Slater, Jay Kay, Max Beesley and Will Young.
It is a well-known fact that men are increasingly aware of the importance of investing in excellent skin maintenance in order to look their best. Men’s Health Magazine recently quoted that 70% of men admit to using a moisturiser. In response, Elemis introduces Daily Moisture Boost, a sophisticated skin hydrator, to help nourish and soothe the skin post shaving.
Elemis Daily Moisture Boost is a lightweight moisturiser designed to immediately recharge and hydrate without overloading the skin, whilst defending it from harsh external pollutants.
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Why it works...
• Plant-based natamilks of Chestnut and Bamboo are key ingredients for restoring elasticity and suppleness of the skin and are responsible for replenishing essential nutrients stripped away during shaving
• A unique blend of Polynesian Green Tamanu Oil from the Tree of One Thousand Virtues and Cactus Cerus Flower helps soothe skin post shaving and alleviates any feeling of discomfort
• A dynamic trio of Citrus Oils decongests and tones the skin whilst offering day-long free-radical protection and leaves the skin feeling cool and fresh
Noella Gabriel, Director of Product and Treatment Development explains…
“Understanding the skin’s needs is important when choosing grooming essentials. Men subject their skin to daily shaving which removes 2 to 3 layers of skin and strips away essential nutrients, resulting in a very stressed looking skin. Elemis Daily Moisture Boost is hydrating, highly nourishing and designed to restore moisture lost due to daily shaving and to revitalise skin exposed to increased environmental stresses.”