Oriele Frank, Director
of International Marketing
Oriele Frank is the creative force behind Elemis, challenging and developing the
vision and concepts and making them a business and marketing reality. Since joining
Elemis in 1993 she has been responsible for the Elemis brand's development and design,
continuing to drive Elemis’ strategic direction.
Oriele’s professional marketing background, love of Eastern cultures and alternative
therapies has led to the development of a brand that is always one step-ahead of
the rest of the industry. Oriele has fast become an industry expert in product concept,
design and delivery of interiors, packaging and visual merchandising. Never compromising,
the brand you see today, from its incredible formulations to its luxurious spas,
its retail concept to award winning marketing, comes from Oriele’s pure determination
and commitment to pushing the boundaries of the Elemis brand to be totally unique
With this success comes greater demand. Today, Oriele is working on the next generation
of results-driven skincare and bodycare, finding cutting-edge technologies that
will enable Elemis to continue formulating products that break new ground to keep
Elemis’ place at the forefront of the skincare and spa market.
The Elemis flagship day-spa in Mayfair has won many awards and accolades. Oriele
has been closely involved and is currently working on a ground breaking and exciting
new spa concept and refurbishment project for the Elemis day-spa, London.
Working alongside the designers on interiors, furnishings, fixtures and fittings
to the choice of room colours and silk drapes, Oriele has been completely dedicated
to delivering the ultimate interior environment. The Elemis day-spa is her vision
Oriele has also been a key influence behind the innovative Elemis retail concept,
working closely with Séan and Noella in pioneering the change of the department
store experience. Through the visionary creation of the Elemis SpaBar, Elemis SkinLab
and Elemis SpaPod, the Elemis customer can now experience results-driven spa-therapies
via a 30-minute Power Booster Facial in a department store environment.