The cosmetics world is moving faster than ever to meet people’s expectation for make-up to be long-lasting. This in turn creates a demand for a high tech make-up remover that can a) remove even the most stubborn of make-up and waterproof mascara and, importantly, b) doesn’t cause any skin sensitivity.Waterproof make-up combines pigments, pearls, oils and waxes which can be difficult to remove because they are held in place by a waterproof film. The oil phase is a must to remove it. The water phase helps rinse the oil phase away. It also allows the water soluble actives of marine spring water and white flower extracts to be added to the formulation.
We challenged ourselves to create a product that had a fine balance between removing ALL traces of eye and lip make-up, didn’t cause sensitivity, left skin hydrated and a joy to use. After numerous formulation trials, the perfect blend of oils and spring water delivered the results we wanted.
Introducing NEW Elemis White Flowers Eye & Lip Make-Up Remover, using a bi-phase formula it removes even the most stubborn of eye make-up and lip colour whilst delivering a clean, soft and hydrated after-feel.
Why use Bi-Phase?
Effective - 93% agreed the products was effective at removing waterproof eye make-up*
Soothing - 88% felt it helped leave the eye area feeling soothed and soft*
Conditioning - 86% felt the product helped leave lashes feeling conditioned*
SUITABLE FOR SENSITIVE EYES AND CONTACT LENS WEARERS
*Independent Consumer Trials January 2013 based on 59 users over 14 days
Shake the bottle thoroughly to activate the bi-phase technology. Apply to cotton wool pad, hold over eyes or lips and gently sweep away make-up.
White Flowers Blend: White water lily to tone and refresh whilst white peony extract hydrates.
White Tea: Naturally rich in anti-oxidants to help protect the skin against damage from external aggressions such as UV and pollution. Traditionally used for eye-bathing.
Marine Spring Water: Naturally rich in minerals, essential for healthy looking skin. Lowers trans-epidermal water loss by stimulating the production of skin lipids.
Vitamin B5: Penetrates deep into skin and helps stimulate repair and increase moisture. Conditions the lashes. Soothing, especially for sensitive, dry, or irritated skin.
Noella Gabriel, Director of Product & Treatment Development, says: “This was a real challenge, I must admit! It took many formulations to develop, but it was when we discovered bi-phase technology that we were able to create a product that delivers the results we wanted. The main challenge our customers told us about, was that make-up removers can cause skin irritation and sensitivity after use. It was important that this product didn’t drag on the eye area, didn’t cause any sensitivity and didn’t leave skin with an oily residue and I am proud to say this ticks all the boxes. As with all Elemis products, caring for the skin is primary, it must offer a ‘wow’ factor experience and give optimum skincare benefits. This turns a usually everyday chore into a joyful part of your daily skincare regime.”
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